Man/Woman - Black/White

PADANI has launched its Spring/Summer campaign, and has taken the first step with its presenters, Yarden Harel for the second year in a row, and her counterpart the model and doctor, Yonatan Wagman.

The PADANI collections are featured in the campaign, showcasing the existing collections alongside the new collections like Violetto, Contour, Flow or the special Rejoice collection, which makes use of colored diamonds.   New designs have been added to the existing collections, including wide bracelets, dangling earrings and new rings. In addition, men’s jewelry has made a fresh new addition to some of the collections.

The concept for this campaign is different than previous ones in that the emotional element of giving jewelry is reflected in photos of the two models in the context of man to woman.  Another innovation is the use of trendy black and white photographs. These photos emphasize the mix of contemporary and classic jewelry designs – two of the central characteristics of PADANI jewelry.

Credits:  Yaniv Edry - photographer, Simon Elmalem - stylist, Yaniv Zada-hairdresser, Shirley  Weiner – make-up artist.